The "Irresistiful" campaign, introducing Orville Redenbacher’s Ready To Eat Popcorn product, seamlessly integrated digital, social, experiential, print, and out-of-home (OOH) elements, strategically timed to coincide with TIFF in 2013.

This initiative earned accolades, including an IAC Internet Advertising Award and an honorable mention in the Alternative Media category at the 2013 Creativity International Awards.