Historically, film studios allocate the bulk of their marketing budgets to the two months leading up to the release and red carpet events. However, once the film hits theaters, marketing efforts often come to a halt.

To prolong the impact of a movie release, our collaboration with 21st Century Fox involved developing a comprehensive CXM platform. This platform empowered fans to connect with filmmakers, artists, and actors, share their creative expressions, receive recognition for their passion, and deepen their engagement with beloved stories.

Our journey began with the Maze Runner movie series, authored by James Dashner.