Golden 1 holds a special place in the hearts of Sacramento and San Joaquin Valley residents, cherished for its commitment to the community and exceptional financial services.

However, as Golden 1 seeks to introduce its new Brand Positioning to a wider audience across California, the challenge lies in not only maintaining its existing popularity but also in attracting new members, deposits, and loans. To achieve this, Golden 1 requires a comprehensive and integrated creative solution coupled with a strategic media approach. By harnessing the power of innovative marketing strategies, Golden 1 can extend its influence and establish a presence in new markets throughout the state, further solidifying its position as a leading financial institution in California.

Our multi-channel solution was designed to celebrate each life stage and the wonderful people from the golden state.

Landing your first job, opening your first bank account, getting your first (new) car, moving in with your partner, planning your wedding, buying your first place together, turning that old house into your new home, starting a family, upsizing that cool (old) car, launching that business you’ve always dreamed of, paying for college, going on a real adventure, finally splurging for a little sports car, looking after mom and dad, and getting ready to put your feet up.

Life is a series of stages, each starting with a single step. Make sure your first step is a Golden 1.