The launch campaign for the Ultrabook convertible spanned across more than 20 countries, taking a playful approach to highlight its primary features and blurring the boundaries between digital life and reality. It illustrated how experiencing the flexibility, speed, and enjoyment of an Intel-powered device would forever change one's perspective, making life without an Ultrabook unimaginable.

The outcomes were remarkable, with heightened engagement globally and an unparalleled click-out rate to third-party retailers. These outcomes served as crucial indicators of heightened category awareness and brand recognition.