Microsoft enlisted our expertise to aid in maintaining developer loyalty to the Microsoft toolset.
Recognizing that loyalty stems from identity, our approach commenced with crafting a written and visual language tailored to resonate with this discerning and binary-minded audience.
With a wealth of international experience in developing numerous fan-generation and audience-loyalty platforms over the years, I was exceptionally well-equipped for this endeavor. Please refer to the relevant project list provided below.
Mars - “Believe” 2006 World Cup