The task at hand was to develop two television campaigns, complemented by social media extensions on platforms like YouTube and Meta, aimed at elevating the Sono Bello brand. The objective was to empower women and enhance its appeal to a more affluent demographic.

To meet this challenge, I conceptualized and filmed two television spots. These campaigns are set to launch in the second quarter of 2024, promising to bring a fresh perspective and heightened resonance to the Sono Bello brand.

Be Your Beautiful #1 :60 seconds

Our ambassadors will share their stories in an earthy-yet-elevated space. Empowered and pleased after their Sono Bello procedures, they’ll tell their stories in words—as well as through body language. They’ll present their personal Be Your Beautiful transformation, and reminisce on their “before” UGC image, proud of their new physique and highlighting Sono Bello USPs.

We’ll use gentle camera movements and subtle cross-fading techniques to add luxury to the experience.

Be Your Beautiful #2 :60 seconds

We will meet numerous Sono Bello customers—bright, happy, modern, upbeat—and excited after their transformational procedures. Each standing in front of richly colored backgrounds, having proudly transitioned from their “before” UGC image, highlighting their new physique and numerous Sono Bello USPs.

We will use modern camera filming transition and editing techniques to create one single fluid experience.