The ask: Create a standout series of video-led campaigns that will shift and elevate brand perception while driving consideration and celebrating Super 8’s 50-year anniversary and rich history. 

I developed three campaigns:

Love Letter to the American Road Trip

An anthemic love letter from Super 8. One that depicts the iconic American road trip, as seen through the eyes of the experienced, as well as a new generation of travelers. We’ll showcase the highs, bond over lows, and celebrate the best qualities of today’s road-tripper: grit, authenticity, and perseverance. Placing Super 8 at the center of the world’s love of the road trip.

Granddad’s Car

For generations, Super 8 has been synonymous with the American road trip. Our story shows how today’s Super 8 is so much more than “your grandfather’s favorite motel.”

We take pride in our place in history, and we’re excited about our transformation. Super 8 has been perfectly created for the modern road trip.

Super Excited

When you’re traveling the big miles, where you stay has a surprisingly big impact.

People know Super 8 as a place to rest their road-weary heads. 
But today’s properties offer so much more: With updates like sleek finishes and modern amenities, Super 8 has become the unexpected highlight of any road trip.

Like all great experiences, a Super 8 stay seeps into your thoughts. It lingers in your memory as you long to return to the open road, looking forward to your next super visit.

Everywhere you turn, there’s a Super 8 experience just waiting for you - and you’re excited to let everyone know, so they, too, can have a super road trip.

So we asked, “How would Super 8 fans spread the good word?”

We use wordplay and humor to amplify the transformative experience of staying with us - and show how even one night can change the mind of a Super 8 guest.