While situated in Switzerland, my team and I received the task of reenvisioning and crafting a fresh digital platform for TAG Heuer. Like numerous Swiss watchmakers, TAG Heuer's existing digital presence failed to mirror the brand's excellence, the allure of its collections, or its esteemed engineering heritage.

In close collaboration with TAG Heuer HQ in La Chaux-de-Fonds, my agency based in Lausanne, Electronlibre SA, conceived a groundbreaking digital experience for this iconic brand. This included the development of an integrated native iOS application, a concept unheard of at the time.

As a result of our efforts, TAG Heuer emerged as one of the pioneering Swiss watch brands to fully embrace Apple and its burgeoning marketplace.