In support of the 2020 launch of the groundbreaking Xbox Series X, we were tasked with conceptualizing and crafting an immersive online experience aimed at showcasing key console features and four highly anticipated AAA launch titles:

Assassin’s Creed Valhalla (featured)

Cyberpunk 2077

Destiny 2

The Medium

Our RPG-style experience invited enthusiastic fans to delve into unreleased game content, encounter new characters, engage with never-before-seen vehicles, and unravel story elements unavailable elsewhere. Upon completion, our audience gained access to exclusive game content for download and the opportunity to pre-order the Series X. They could also revisit the experience, make alternate choices, and unlock additional material.

The creation of exclusive downloadable content in collaboration with the original game developers was a genuine honor and a pinnacle achievement for our agency.

With an insatiable appetite for content, fresh experiences, and exclusive offers, this campaign resonated profoundly with the global gaming community, marking an unparalleled success for Xbox.